Online branding is one of the growing trends in the world today and it has made each and every business to contemplate on it for getting the better results from the branding activities. Logos here play an important part in the online branding of the business. As known logos are important for making the attention and attraction of the customers towards a brand and it is thus important to consider some excellent logo designs to make your online branding to achieve its purposes. Here are some of the logo design trends that could help or boost your online branding.
- Contextual logos
The current era of logo designing is not only about creating designs that are only pleasuring or are appealing to the eyes of the target audience. Although it is one of the points that are to be taken into considerations while designing a logo but it is also important to make the concept or context to be added to the logos to give it a deeper message and understanding to communicate with the clients through the same. Such logos are called contextual logos.
- Creating energy and vibe
Another logo design trend that is well practiced and implied in the current days is to make the logo to spread some energy or give a vibe to the target audience. Making it a fun logo could serve this purpose and thus people nowadays also contemplate on designs that are funny or have the energy or vibe to be spread through their logo. It makes the logo attractive and eye-catching.
- Including the metaphors
Although using metaphors in the logo is not something new to the field of logo designing but it has now been taken to another aspect. Now the metaphors are pushed to the extreme in a logo and it has become one of the designs that are used in marketing and branding widely. The metaphors could be used to compete with the customers and it might make the brand to have that extra attention from the target audience.
- Experimenting with typographies
Another thing that is recently added in the designs of the logos for making them fit for online branding is experimenting with the typographies. Different kinds of fonts are used to make the brand to have a different look as well as illustrative or photographic techniques are also used in the typography to make it look more interesting and striking. The experimentation of the typographies is usually used to make the difference to be visible in the same logo or same brands.
- Layering and masking of the colors
Who thought that colors would be used to make the difference in the designs of the logos but it is happening now. Layering and masking of the colors are used to create the identification of the brand as well as making it have a good first impression on the customers or target audience. Such as if you see the logo of McDonald’s it is a big M and the color of the M has become the identity of the brand. People realize that it is McDonald’s when they see a big M which is the perfect example of how layering and masking of the colors could be important to make the logo to be remembered.
These trends could be used in the logo designing of your online branding where they could be able to make the communication with the customers through graphical elements as well as they will make the set targets to be achieved from the logo. These could be found in free logo designer maker that are presently online and thus to get these you can also access one of the online tools. However, what design to be used are subjective to the kind of brand you have or what strategy you have to make the logos. But using any of these designs could be helping in the online branding.