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Presence of The Brand: Inner Sense services around 19,000 pin codes in India via its own e-commerce website innersense.co.in and various other online platforms.

“Daniel is a well-respected, progressive fashion executive, and we are thrilled to welcome him to the team,” said Jamie Salter, Founder, Chairman, and CEO of ABG.

What will be the next level of growth?

Other well-known brands which are available online include Gini & Jony, Cut Cucumber, 612 League, H&M, Lilliput, United Colors of Benetton, U.S.Polo Assn: Kids, GAP, Allen Solly Junior, Bossini, Cherokee, Nauti Nati, Marks & Spencer, Peppermint and Vitamins.

The retail market in the South faces a challenge of good locations that are engineered for the industry requirements. Another challenge, especially in up country markets is the access to quality franchisee partners who can help the brand scale quickly. We believe that we can double the store count in the South in the next couple of years, with the right set of circumstances and inputs.

According to thredUP’s annual Resale Report, the equivalent of one garbage truck of textiles is landfilled or incinerated every second, and 56 million women bought secondhand products in 2018 – which is almost half of the entire female adult population in the US.

Modern parents and children are much more aware and conscious of what they are wearing and how they look when they step out of the house. Along with the growth in India’s purchasing power, there has been a steady rise in the number of image conscious parents who want to dress their children as per their definitions of fashion.

Soch stores cover more than 2 lakh square feet of carpet area. Our stores vary from 1,200 sq. ft. to 2,700 sq. ft. and we plan to expand our store footprint by 20-30 percent next year.

A fair section of experts also believe that the entry of these brands has been instrumental in high expansion of the overall market and bolstering efficiencies of the domestic players. And, of course, the biggest beneficiary has been the Indian consumer, who, over the long term, will get better quality products at lower prices in a better shopping environment.

“When we start looking at some of the problem statements, we see how we are not there yet with respect to that problem statement. We take initiatives to solve that problem and as we are thinking ahead of rest of the players, it can be termed as an innovation, but that is not the intent,” Nagaram says.

Given the huge potential of e-commerce in surpassing the boundaries of physical retail, we are also sharpening our focus on e-commerce, especially for international consumers.

• Adapting global trends and Indian runway styles to create a (previously non-existent) high street for Indian wear

The growth in Indian fashion and lifestyle market has given an impetus to the footwear industry as well. From a basic need-based industry, it has become an evolving fashion and style category. Many Indian and international players, apart from introducing their performance wear collection have started paying equal attention to casual wear. One such player is Skechers India. Skechers India designs, develops and markets a diverse range of performance and lifestyle footwear for men, women and children. The brand has also recently launched apparel and accessories.

We aim to make our Omnichannel push stronger in the future, with enhanced inventory coverage and better customer experience on the omni-application.

Myntra plans to continue operating in the premium segment, offering the best to consumers. It is also introducing luxury brands on its platform whenever the opportunity presents itself.

Price sensitivities can vary by markets but it’s impossible to generalise about any particular city. It is true that many categories like ethnic wear can be elastic to prices, but that doesn’t really mean that cheaper products of dubious quality and finish will drive customers to a brand. Everyone evaluates price against the quality and that’s the ratio we need to perfect. There is a discount driven customer who can be fulfilled through end of season sale and factory outlets.

USP: An array of design differentiated, trendy with a twist and slightly quirky products ensure that the brands resonate with girls who have strong points of view when it comes to fashion. Below mentioned is the USP of both the brands which makes them unique in the market:

• Personalised Customer Experience: It curates unique personalised shopping experience for all the customers (even giving styling tips when needed).

Microsoft is relentlessly working towards making technology accessible and productive for all. This partnership with Myntra is a tremendous opportunity to bring out a transformation in the Indian e-commerce space and to co-create and deliver industry solutions on Azure.

“It’s an honor to build on this company’s rich heritage and lead our nearly 130,000 employees in transforming our business and operations to successfully compete in the future,” said Sonia. “I’m committed to fully realizing the potential of our portfolio and the advantage of our scale, with a focus on strengthening the love that our millions of customers have for our brands. To do that, we must better prioritize initiatives and capabilities that will improve execution and drive value creation.”

Factors such as exposure to global fashion trends, rising disposable income of the Indian working class and presence of foreign brands act ascatalysts for the growth of kidswear market in India.

Stacey Widlitz, President of SW Retail Advisors, a retail consultancy, said that Victoria’s Secret designs in the last few years were going in the opposite direction of what women wanted, ever sexier and poorer quality.

The brand launched the India Design Centre – to bring together the highly capable designers from across the country to pump unique and cutting edge designs with excellent fits, which can benefi ts sellers who do not have access to good designs

Infact, Amazon Fashion’s sales in the kidswear segment grew by almost 43 percent in 2019 as compared to the previous fiscal year.

“International brands are able to off er better quality, globally trending styles and aspirational products to customers at great prices. These factors have contributed to greater affinity towards international brands. In order to grow, domestic brands will have to focus on quality, designs and pricing to compete against international players,” states Alok Dubey.